DREW HOLCOMB
Find Your People
For Drew Holcomb & The Neighbors’ track "Find Your People," we implemented a POV-style campaign featuring videos with impactful text on screen. This approach allowed users to connect with the song’s themes in a personal and relatable way, creating content that resonated deeply with their own experiences.
The simplicity and emotional appeal of this style made the track a perfect backdrop for storytelling, fostering a strong connection between the music and its audience.
100
Posts
10.6M+
Views
1.1M+
Engagements
The campaign generated over 10 million views and 1 million engagements. By leveraging the POV format, we enabled creators to craft authentic and meaningful content that amplified the song’s reach and impact. This strategy not only elevated the visibility of "Find Your People" but also deepened its emotional resonance with listeners.
