So you've made a music video and posted it on YouTube…but only got seven views. What now?

Video is one of the most engaging types of media, and it has a high conversion rate. People watch videos for longer and interact with them more than static images, which can be a great way to get people’s attention. That’s one of the reasons YouTube music promotion is such an effective tool to get your tunes out to new audiences. Whether you're an artist, a label, or part of an agency, leveraging YouTube video promotion is still a game-changer, especially for emerging artists using a creative approach.

The most notable example of a song that went viral through music promotion on YouTube is Psy's "Gangnam Style." This South Korean artist took the world by storm, pulling in a mind-blowing 3.9 billion views on YouTube. The big takeaway? He embraced the element of surprise. "Gangnam Style" grabbed viewers' attention and propelled the song to global stardom. And it was easy for fans to replicate, which helped it become a viral sensation. 

It pays to think outside the box when crafting your YouTube music promotion strategy. If you’ve made something fresh, you can get even more reach through advertising it and make a huge mark with your audience. It helps to know someone with promotion experience for the second part, as it requires more strategic experience. 

The Lowdown on YouTube Music Video Promotion

So, how does it all work? Well, uploading your music videos to YouTube gives you a global stage to showcase your talent. This platform is a hotspot for music discovery, with millions of users tuning in to find their next favourite song. Unlike TikTok, where content is fed to users who are infinitely scrolling, people choose what to watch on YouTube. That makes ads on the platform especially effective for discovery, reaching people when they're more intentional and engaged. You're tapping into a vast audience of music enthusiasts just waiting to be wowed.

There’s a bunch of different ad formats at your disposal: skippable and non-skippable video ads, bumper ads, and sponsored cards, each with its special perks. Depending on what you're aiming for, whether it's more views, engagement, or something else, you can pick and choose which format works best to help you reach your specific goals. 

YouTube ads really shine when they're used to direct listeners to a video right there on YouTube. The idea behind it is that most people hanging out on YouTube are there to watch videos, and they usually want to stay on the platform. So, when you're promoting your music, pointing people to a video on YouTube can make a huge connection with your audience in a place where they're already hanging out.

Targeting Your YouTube Audience Like a Pro

Now, let's talk targeting. YouTube's robust advertising tools allow you to zero in on specific demographics, interests, and behaviors. This means you can ensure that your music video reaches the right audience – the listeners most likely to fall head over heels for your sound. Whether it's age, location, or musical preferences, YouTube lets you fine-tune your targeting to ensure your music hits all the right notes with your ideal listeners.

Best YouTube Practices for Maximum Impact

When it comes to promoting your music video on YouTube, a few best practices can help you stand out from the crowd. First off, make sure your video is visually captivating. A stunning, engaging visual experience can hook viewers and keep them coming back for more. Additionally, promoting your video through YouTube ads can give it an extra boost, helping it reach a wider audience that is likely to be interested in your music.

Beyond the Basics of YouTube Video Promotion

There's more to know about promoting your music video on YouTube, like metrics. Understanding the insights provided by YouTube Studio can help you fine-tune your promotional strategy. Data can give you valuable insights into how your audience engages with your music video, allowing you to adjust your approach for maximum impact.

It also helps to combine this promotion method with TikTok, Playlisting, or Meta Ads. 

Some other ideas include sharing sneak peeks, behind-the-scenes stuff, and exclusive content on platforms like Instagram, Twitter (X), Facebook, and even non-traditional spots like Reddit to stir up interest. And the best part? It gets your fans excited to check out and share your videos. This kind of cross-promotion is like giving your fanbase an inside look and a ticket to join in on the action, sparking more engagement and helping your fanbase grow. 

That’s what Lil Nas X did for "Old Town Road." This hit single gained immense popularity through a combination of viral memes, social media promotion, and targeted marketing strategies. The song's success on YouTube played a significant role in its viral spread, ultimately propelling it to the top of the charts on the Billboard Hot 100.

How to Promote Your Music on YouTube

When it comes to your YouTube ad campaigns, agencies and labels need to set realistic goals. This not only helps measure a client’s success but also ensures that your efforts are hitting the mark. If you play to your strengths, you’ll make the most of what you've got. 

For musicians who are just starting, it can make sense to focus on getting their name out there and building up their brand rather than putting all your energy into trying to get them millions of views. It’s smart to start with a solid foundation before aiming for the stars. Setting achievable goals that align with where you're at can set you up for success in the long run.

If promoting a video on YouTube feels like a lot to handle, don't fret! We're here to be your go-to source for guidance on advertising your music video. Our team has the experience to help you navigate the world of music promotion on YouTube, ensuring that your song gets the attention it deserves.

Here's how our YouTube music video promotion works: we use targeted advertising strategies to connect with the perfect audience. By honing in on specific demographics and interests, your campaign can skyrocket video views, build up subscriber numbers, and ramp up overall engagement, all while giving your fanbase and brand a solid boost. All you have to do is watch the numbers climb in your analytics tab within YouTube Studio.

By pinpointing specific demographics and interests, our campaigns are tailored to reach the people who will truly appreciate your music or video. If there are particular regions or keywords you're keen to highlight, just give our team a heads-up, and we can help make it a primary focus.

As the campaign rolls on, we keep a close eye on things and make tweaks as needed to help you not just meet but also exceed your minimum view goal. And here's the cherry on top: if, for any reason, your submission isn't approved, our zero-risk policy ensures that your credit remains safe and sound – we won’t charge you. 

We're here to help your music reach the right ears, all while keeping things stress-free and straightforward for you. Let's join forces and make your music promotion journey a breeze.

Ready to Rock Your Music Video Promotion?

If you're curious about how to harness the power of YouTube to promote your music video or if you just want to chat about making your music stand out in the digital realm, reach out to us by commenting or using the contact form below. We're passionate about helping artists, labels, and agencies elevate their music promotion strategies, and we'd love to be part of your success story.