Facebook and Instagram have revolutionized the landscape of music promotion because they’ve gotten very good at targeting the right audience. Ads can help you build a strong, engaged fan base and elevate your chances of getting your music noticed. 

You may be tempted to skip advertising when you’re thinking of how to promote your music on Instagram or Facebook. Maybe you’re worried about the cost or not sure where to start. Maybe you’d rather focus on producing your art instead of spending all day promoting it on social media. 

But ads should still get the spotlight they deserve in your music promotion toolbox – it’s still one of the best methods out there when marketing your music. It’ll grow your fanbase and reach the right listeners. 

The truth is that we see lots of ads every day. But if they are done right, they can be a powerful way to help you reach new fans.

So, is advertising on Facebook or Instagram worth it? What makes them so special compared to other ways to market your music? 

Facebook and Instagram Ads Have Serious Potential for Reaching a Huge Audience of Enthusiastic Fans. 

They’re great at zeroing in on specific demographics, interests, and behaviours, making sure your music gets in front of the right people. Unlike other marketing tactics like playlisting, these ads let you get super specific with things like genre, age, interests, or location, so you're more likely to connect with folks who vibe with your music.

Ads can reach a huge number of people, but at the same time, they can be tailored to specific niches. This ensures that your music will reach the right audience at the right moment. That increases the likelihood of converting listeners into superfans who save, follow, and replay.

Video Ads are Visually Engaging and Captivate Audiences. 

Promoting your music through video ads, for example, can make a memorable first impression that drives engagement, leading to increased views, streams, and followers – that goes double if there’s a good jam backing it. Ever seen those ads that feel like your best friend recommending a great tune? Ads should feel personal and relatable. 

How do we do it? We spice them up with visuals that match your vibe or aesthetic - think activities, interests, movies, sports - all the good stuff that catches your eye because you already love it. An eye-catching video can stop someone mid-scroll and draw you in because it’s enjoyable content. 

Think about it: with so much content out there, you want your music to stand out and connect with your audience on a deep, emotional level. A visually appealing ad can help you tell your story, showcase your sound, and create that immediate emotional impact that piques your listener’s interest. It makes your music visually irresistible, sparking curiosity, and ultimately turning casual listeners into devoted fans.

Ads Help Build Brand Awareness. 

Artists can enhance their brand visibility with strategic ad placement and expand their fan base, establishing a strong digital presence. 

With the help of data analytics and insights, you can track ad performance to refine your promotional strategy and make it even stronger. The flexibility of direct advertising allows for rapid adjustments and experimentation, leading to a low risk and high reward. By targeting niche communities within Meta's vast audience, direct advertising helps you understand where to promote your music to reach potential fans with shared interests.

Outsource or DIY?

With so many different tactics and approaches available for music promotion, sometimes thinking about ads can get lost in the shuffle, despite offering a direct line to potential fans. It’s a lot to take care of if you want to have a truly enviable campaign with super-targeted options. Of course, ads can skyrocket your music's visibility and reach, but it’s hard for most to do on their own. If you've ever tried following ad set up tutorials, you know it can be overwhelming. 

Here’s the thing: it doesn’t always have to fall on you. Outsourcing to a marketing team that has the resources and the experience can be a wise option to get your music noticed. We take care of everything from ad setup and management, pixels and tracking, landing page optimization, and more.

We've kicked off thousands of campaigns, and we’ve learned how to give you a heads-up on the range of conversions your campaign might pull in (and just to clear the air, a conversion is when someone sees your ad, clicks on it, and then goes on to select their preferred streaming platform).

Advertising can be a real beast to handle, especially when you're trying to focus on creating amazing music. By bringing in a team that lives and breathes music advertising, you're freeing up your time and energy to do what you do best – creating – while we’re getting you measurable results. 

If you have a dedicated squad looking out for your marketing needs, you can reach more fans and grow your music career while you do what you love. An external perspective can also bring fresh insights and creativity to ad promotion efforts, resulting in campaigns that resonate with audiences in new and compelling ways.

If you work with us, all you have to do is submit your song and artwork and we'll take care of the rest. Once everything is set up, you'll have your hands on a nifty dashboard that keeps tabs on everything you need to know. It tracks user visits, clicks to different streaming platforms, and even where your visitors are tuning in from, country-wise.

How do I Start Advertising my Music?

The best way to make Facebook or Instagram ads worth it is by tailoring ad campaigns that resonate with your target audience. But to do that, you need a lot of expertise and tools at your disposal. That’s why many agencies, labels, and artists find a company that’s already familiar with the best ways to promote a song online. 

When it comes to helping you rock your ad campaign, we've got your back with some insider knowledge. We use clearly defined metrics, providing clients with measurable results and accountability. You can sit back and let us provide advanced insights and a fresh perspective. The result? Impactful ad campaigns with higher engagement that strengthen your promotional strategy. 

For example, BADDIES ONLY approached us for a direct ad campaign, which led to a significant increase in followers and monthly listeners for their track “Set Fire to the Rain.” 

Right from the start, we made sure to focus our promotion efforts on countries where the track could make waves. Because we have dedicated managers carefully looking at campaign performance, we quickly learned what was working and were able to ramp things up quickly and efficiently. This smart budget scaling supercharged the track's visibility on Spotify, sparking major interest and bringing BADDIES ONLY new listeners.

And guess what? Our approach paid off big time! BADDIES ONLY saw a staggering 500% increase in followers, and the artist’s monthly listeners skyrocketed from under 500K to an impressive 3.1 million. 

It just goes to show how much of an impact a well-executed ad strategy can have. Success stories like "Set Fire to the Rain X BADDIES ONLY" demonstrate the power of a flexible and smart strategy in action. 

We've seen a lot, and we're here to share that insight with you. With this info, you can jump in with your eyes wide open, ready to make the most of every click and turn those viewers into loyal streamers.

If you're considering exploring how Facebook and Instagram ads can boost your music promotion efforts, partnering with us could be the key to opening up new opportunities. Reach out to us using the contact form if you’re curious about video ads (or even comment below). We're here to make promoting your music easier – good music deserves to be heard.