BADDIES ONLY
Set Fire to the Rain
From day one, the promotion of "Set Fire to the Rain" was focused on high-impact countries where the track had the potential to gain significant traction. By leveraging low conversion costs, we were able to scale our ad spend rapidly and effectively. This strategic increase in investment allowed us to enhance the track’s visibility within Spotify’s algorithm, driving substantial engagement and discoverability.
The artist experienced a staggering 500% increase in followers, and the track’s monthly listeners surged from under 500,000 to an impressive 3.1 million. This exponential growth highlights the effectiveness of our targeted ad approach and the powerful impact of optimizing promotional spend.
