The song was already gaining traction on TikTok, demonstrating significant organic growth potential. To capitalize on this momentum, we adopted a POV-style content approach, leveraging the track's relatable and shareable theme.
Our campaign did more than just ride the existing wave; it amplified it dramatically. In just three weeks, our efforts produced over 44 million views and 5 million engagements, supercharging the song's visibility and interaction across the platform.