KEY GLOCK
Let's Go
Our goal was to convert the growing TikTok traction for "Let’s Go" into a dedicated fan base while encouraging the organic creation of content.
To achieve this, we crafted a strategy that leveraged trending topics to boost engagement. One of the top-performing posts in this campaign tapped into the conversation surrounding Gypsy Rose Blanchard’s prison release, using this trending topic to amplify engagement.
122
Posts
9.7M+
Views
1M+
Engagements
This strategic approach paid off significantly. In just over two weeks, the campaign generated over 9 million views and nearly 1 million interactions, demonstrating the effectiveness of aligning content with trending discussions to amplify visibility and engagement.
