Key Glock

KEY GLOCK

Let's Go

Our goal was to convert the growing TikTok traction for "Let’s Go" into a dedicated fan base while encouraging the organic creation of content.

To achieve this, we crafted a strategy that leveraged trending topics to boost engagement. One of the top-performing posts in this campaign tapped into the conversation surrounding Gypsy Rose Blanchard’s prison release, using this trending topic to amplify engagement.

TikTok Music Promotion →

122

Posts

9.7M+

Views

1M+

Engagements

A snippet of a TikTok campaign dashboard showing 9.7 million views, 10% engagement rate and 1 million total engagement

This strategic approach paid off significantly. In just over two weeks, the campaign generated over 9 million views and nearly 1 million interactions, demonstrating the effectiveness of aligning content with trending discussions to amplify visibility and engagement.