310BABII
soak city (do it)
For 310Babii's track "Soak City (Do It)," editors had the creative freedom to pair the song with visuals of their choice.
The hard-hitting 808s in the track made it ideal for crafting impactful transitions, allowing editors to embrace the song’s energy with their visuals. This flexibility not only encouraged a wide range of interpretations but also ensured that videos resonated with multiple fans of multiple shows and movies.
100
Posts
21M+
Views
2.8M+
Engagements
The campaign generated over 20 million views and nearly 3 million engagements, demonstrating the power of combining dynamic audio elements with visually compelling content. By allowing creative freedom, we amplified the song’s reach and engagement, making this campaign a standout success.
