An agency partner hired us through our white-label playlisting service to support the campaign for Royel Otis's track "Sofa King." At the time, the song was performing at around 15K daily streams. Our role was to handle the playlisting component of the agency's broader strategy, and we were not in direct contact with the artist, management, or label.

By securing placements on playlists that fit the track's sound and audience, we helped the agency drive consistent week-over-week growth in algorithmic streams. As the campaign progressed, "Sofa King" surpassed 100K daily streams, highlighting the effectiveness of focused, data-driven playlist placement within an agency-led rollout.