ROYEL OTIS
Sofa King
When Royel Otis's "Sofa King" was at 15K daily streams, we saw an opportunity to elevate the track to a whole new level. With our playlisting strategy, we focused on boosting its visibility through the right playlists.
Week after week, the song's algorithmic streams climbed steadily, eventually surpassing the 100K daily stream mark. This was more than just a win—it showcased the potential of precision-targeted playlisting.
