KATY PERRY
Teenage Dream
Katy Perry’s team engaged us to enhance the viral momentum of "Teenage Dream" by integrating it with the buzz surrounding Netflix’s hit series, Bridgerton. Our strategy leveraged content from the newly released season 3 of the show, effectively aligning the song’s timeless charm with the current excitement around the series.
28
Posts
2.4M+
Views
423K+
Engagements
This approach yielded impressive results. Within just one week, our campaign garnered 1.3 million views and nearly 412,000 engagements.
By tapping into the show’s widespread popularity, we successfully amplified the song’s reach and impact.
