MEHRO
Exploding
"Exploding" was already making waves in Mexico before we began our campaign, but our goal was to amplify its success even further. We launched a targeted 47-day direct ad campaign to boost the track’s presence and engagement in the region.
As a result, global streams surged by 32%, saves increased by 68%, and the average streams per listener reached 4.4. This strategic focus on direct ads helped maximize the track’s reach and effectiveness in a key market.
19,806
Conversions
USD 0.15
Cost per Conversion
6.1M+
Streams as of June 2024
The impact of our campaign was evident as "Exploding" achieved #1 rankings in several target regions and peaked at #25 on Shazam Mexico. By concentrating our efforts on listeners who were already connecting with the song, our direct ads proved to be a cost-effective method to enhance its momentum and capitalize on its existing popularity in Mexico.
