You’ve probably heard this story before: a musician shared a clip of their latest song on TikTok, and suddenly it started gaining traction. People make up a dance for it and start sharing it like crazy. Are you surprised it blew up so fast? Probably not – because that's the power of TikTok.

In this blog, we'll explore why putting your songs on TikTok can be a game-changer for your music career. In the last five years or so, TikTok has revolutionized how artists connect with their audience. Because of its immense reach and targeted algorithm, TikTok remains a compelling method to gain new listeners.

Here's what we'll cover in this blog:

Does TikTok Promotion Work for Music?

If you've been keeping an eye on the news, you have probably heard the buzz about TikTok facing the threat of being banned. It's understandable if this has raised some concerns about using the platform to promote your music. Despite the uncertain landscape, TikTok remains a valuable space for sharing your music with a global audience, especially for smaller artists.

Why? Because TikTok's impact on the music industry has been nothing short of seismic. From viral dance challenges to soundtracking memorable moments, TikTok has become a key player in shaping musical trends and catapulting emerging artists into the spotlight. The app's organic reach and ability to connect with a diverse audience are a treasure trove for musicians looking to make an impact. With over a billion active users, TikTok holds a lot of sway in the music industry for artist promotion. Engagement with an artist’s music on TikTok is strongly correlated with streaming volumes.

Short-form videos act as a gateway for artists to showcase their creativity, culminating in a far-reaching impact across streaming platforms like Apple Music and Spotify.

Tiktok’s unique algorithm and engaging features can transform a catchy tune into a worldwide sensation overnight, orchestrating opportunities for musicians to shine and captivate listeners.

In this ever-evolving digital landscape, versatility is key. If TikTok's uncertain fate has left you feeling apprehensive, consider this: utilizing multiple platforms for music promotion is not only wise but essential. Diversifying your digital presence means casting a wider net and reaching potential fans who might not be scrolling through other social media channels.

How do You Promote Music on TikTok?

Industry experts know the immense value of promoting a song on TikTok to leverage your influence and reach the right audiences.

Some of the most common methods include:

• Share teasers and snippets of your song. Create short, engaging clips of your song to grab users’ attention. Behind-the-scenes footage, exclusive previews, or snippets of catchy choruses can entice viewers.

• Participate in TikTok challenges. Collaborate with professional dancers or influencers on the platform to start a dance or lip-sync challenge using your song as the soundtrack.
  
  
  
• Cross-promote with other platforms. Direct users to your song on music streaming platforms, such as Spotify or Apple Music, to encourage them to listen to the full version. If you have an official TikTok account, include a link on your page.
  

How do I Get my Song Noticed on TikTok?

You can follow all of these tips, but it may not be enough to get your song noticed. If you’ve ever hoped to make a song go viral on TikTok, you know that understanding the ins and outs of the algorithm is key. TikTok's influence lies in its ability to accurately tailor what you see based on your tastes and actions. Getting cozy with how this app suggests content is a secret weapon for music promotion.

That's why it's best to find music promotion companies that spend their time figuring out how to get the best engagement. Though it’s not an exact science (TikTok is changing its algorithm all the time, so it’s hard to get this 100% right), it’ll give you the best chance at success for your TikTok music marketing strategy.

How Much Does it Cost to Promote Music on TikTok?

When it comes to promoting your music on TikTok, the cost can vary depending on your approach and the strategies you choose to employ. Unlike a one-size-fits-all solution, TikTok promotion costs can be tailored to fit your unique needs and budget.

Organic Reach

The beauty of TikTok lies in its ability to organically reach a vast audience without breaking the bank. By creating engaging content, leveraging trending challenges, and connecting with users authentically, you can kickstart your music promotion journey at minimal cost.

Paid Advertising

If you're looking to amplify your reach and target specific demographics, TikTok offers paid advertising options that can help boost your music to a wider audience. The cost of paid promotions can vary based on factors such as targeting criteria, ad format, and campaign duration.

Influencers

Influencers are often the first thing people think about when marketing on TikTok. Costs, however, vary wildly depending on the influencer's reach and engagement level. For example, influencers with less than 10K followers usually charge more than $50 per video compared to those with more than 1M followers (usually, at least $1000 per post).

Collaboration and Editor Partnerships

Partnering with editors can be a cost-effective way to promote your music compared with influencers. By engaging with editors who align with your music's vibe, you can organically introduce your songs to their followers and benefit from their audience's reach.

At the end of the day, the best way to decide if promoting music on TikTok is worth it is by weighing the monetary expense with the value. If it opens doors for your music career and it’s within your budget, it’s worth looking into.